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Form versus Fit
Written by Robert Thorpe It’s an age-old debate across all industries where aesthetics plays a part - form versus fit. What’s the most important aspect, to (a) the consumer, and (b) the brand itself. Far too often, and in order...
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Designing Cycling Shoes for Women
image by Cristian Popoi (FDK Photography) Recognising the Differences In case you haven’t noticed it, women are built differently from men – it’s a fact. All too often, historically, brands have simply produced downsized products for women, and have failed...
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See You at the Show!
With every spring, comes excitement and adventure By Robert Thorpe In a chaotic and haphazard world, we need something constant and reliable. A powerful partner to help us to explore new adventures and to renew our cycling soul. Lake Shoes...
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