By Larisa Chinces & Robert Thorpe ** Images by Larisa Chinces & Andrei Dina Wrapping your Lake shoes in love... There’s one element within life and cycling that is always out of our control, and always will be. We can...
By Robert Thorpe ‘It’s not all about the bike – it's also about the feet!’ Tim Dejonghe- Background Let’s get things out of the way before we start; ‘Bike Power’ bike-fitting service centre is based in the very heart of...
Written by Robert Thorpe Take a Grand Cycling Adventure The Giro is well into its stride now, as the best cyclists in the world begin to test themselves, with day after day of relentless climbing on the world’s best cycling...
Written by Robert Thorpe It’s an age-old debate across all industries where aesthetics plays a part - form versus fit. What’s the most important aspect, to (a) the consumer, and (b) the brand itself. Far too often, and in order...
image by Cristian Popoi (FDK Photography) Recognising the Differences In case you haven’t noticed it, women are built differently from men – it’s a fact. All too often, historically, brands have simply produced downsized products for women, and have failed...